The Smart Guys Know Something
July 29, 2007
GT Grooming Trailers has a different market than most of our competition (we sell to businesspeople, not hobbyists). For more info on the difference between a businessperson and a hobbyist, visit our mobile grooming business school.
For grins, consider this:
70% of GT customers have a 4-year degree
30% have a master’s degree
85% have previously owned a business
55% own multiple businesses
30% have expanded with multiple units / groomers
0% have gone out of business or sold their GT grooming trailer
In other words; straight talk, up-front pricing, and avoidance of sales gimmicks tend to reel in a different kind of consumer.
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