Getting And Keeping Customers

What a week! I’ve obviously been dealing with fruitcakes lately. Today, I got lectured by a man who called me to come out to groom his dog. Getting and keeping customers is the secret to success but he used all the “buzz words” that make mobile groomers want to hang up the phone. Words like “never groomed before, old, doesn’t like to be brushed,” experienced mobile groomers know the lingo. Truth is, our Decembers are booked out a year in advance so there was no chance that this man was going to be serviced by us. We told the man that we can’t help him and he accused me of racial profiling! Not profiling his race, I have no idea what his is. He said that I was racially profiling his DOG! Sort of true, we don’t groom chows. Why would we? What a bizarre world when people will consider “breed profiling” synonymous with “racial profiling” - this is truly a fallen world.

Being your own boss as a mobile dog groomer means you can say NO to anybody. You don’t have a boss to tell you what to do and you can never get fired. You don’t even need to be a great groomer. What will make you money is mastering the art of GETTING AND KEEPING customers. As long as your customers like you and trust you with Fido, you will have a job for life. Don’t get caught up in grooming “competitions” or “organizations”, it will usually just slow down your business. GETTING AND KEEPING customers is the key to successful mobile grooming; and when you do it correctly, you can “profile” all you want.